SITE’s Crystal Awards have defined incentive success for 21 years. They stand for the most innovative and creative incentive ideas in the industry, and are highly respected by planners around the world. Simply the best.
This year’s winners used technology in innovative ways, creative themes, and combinations of travel and merchandise awards that qualifiers just had to win. The programs also created extraordinary returns for the winning companies—in one case and estimated $100:1 return on revenue.
AND THE WINNERS ARE…
Creative Use of an Incentive Program to Solve a Marketing Problem
First Place: Eugene de Villiers, The Extra Mile Company, Ltd., Ellerslie, New Zealand; Client: Compaq Computer NZ Limited, "Compaq Bazaar"
Second Place: William Bryson, MotivAction LLC, Minneapolis, MN (USA); Client: Simmons Company, "Sales to the Series"
Outstanding Single Event
First Place: Harith Wickrema, Harith Productions Ltd., Orleand, PA (USA); Client: Metiom, "Inner Circle"
Second Place: William Bryson, MotivAction LLC, Minneapolis, MN (USA); Client: CCA Global Partners, "Carpet One Street Party"
First Place: Penny Wing, Incentive Travel, Inc., San Diego, CA (USA) & Glen Byrom, Green Route, Harare, Zimbabwe; Client: IBM Enterprise Systems Division, "The Ultimate South African Experience"
Second Place: Charles Imbacher, Worldspan International, Zurich, Switzerland; Client: Die Mobiliar, "Club 2000"
Promotion & Communication
First Place: Mark Jarrell, The Meeting Architects, San Francisco, CA (USA); Client: Zurich Payroll Solutions, "Spectacular By Nature"
Second Place: Michael Hadlow, USMotivation, Norcross, GA (USA); Client: Saab Cars USA, "The Genuine Advantage" Second Place: Michael Hadlow, USMotivation, Norcross, GA (USA); Client: Saab Cars USA, "The Genuine Advantage"