By far, logistics are the most important factor for corporate planners when they choose a destination and a convention center.
That's the conclusion of the recently released METROPOLL X biannual survey of meeting planners conducted by Gerard Murphy & Associates, Petaluma, Calif. GMA surveyed approximately 1,200 meeting planners—about 60 percent association and 40 percent corporate—about their meeting decisions. Among the corporate planners surveyed, 83 percent said convenient airline service was the most important factor in selecting a site, followed by availability of hotel rooms, good hotel rooms, and ease to get to (79 percent); food and lodging costs (74 percent); and travel costs (73 percent).
Further down the list came factors that have more of an effect on the attendee experience, such as climate (37 percent) and good restaurants (35 percent).
The study also researched factors that influence convention center choices. Among them: adequate breakout rooms (74 percent); adequate seating at large sessions (73 percent); competent management (72 percent); and helpful staff and facility rental rates (67 percent).
For more, see the August issue of& Incentives.