Medscape, a provider of digital health records (DHR) and online health information, has announced that 23-year ABC-TV veteran Daniel Barnathan has been named Executive Vice President of Portal Sales. Barnathan brings extensive knowledge and experience in media sales, marketing, promotion and research to Medscape. Over the past decade, Barnathan and his sales teams generated billions of dollars of revenue for ABC-TV. Under his leadership, Medscape's goal is to significantly grow and expand its portal revenue by developing new partnerships while maximizing current alliances.
``Dan's appointment to our executive management team demonstrates our commitment to the strategic growth of our business,'' said David C. Moffenbeier, Chief Executive Officer of Medscape. ``We believe his expertise and relationships across key industries, including pharmaceuticals, will lead Medscape in meeting its goal of significantly increasing revenue, while furthering the integration of Medscape's Internet portal business with our DHR and mobile businesses.
George Lundberg, Medscape Executive Vice President and Editor in Chief, emphasized the need to continue Medscape's strong journalistic standards by selecting a sales chief experienced in selling within a high integrity environment such as ABC-TV's Network News division.
Barnathan will oversee a nationwide sales force, as well as inventory management and account service teams. Barnathan's primary responsibilities include generating revenue through Medscape.com and CBSHealthWatch.com by expanding industry partnerships, growing the continuing medical education (CME) business and leveraging media sales through Medscape's CBS relationship. Barnathan has strong long-standing customer relationships in the pharmaceutical, biotechnology, consumer electronics, financial, and automotive industries.
``I am very excited to lead Medscape's groundbreaking portal sales team, which is ready to expand its scope of opportunities,'' said Barnathan. ``Through the integration of its digital health records and Internet services, Medscape is uniquely positioned to capitalize on the exploding digital healthcare marketplace.''
He added, ``The future holds great potential by applying my experience in these areas critically important to achieving Medscape's vision.''
By collaborating with pharmaceutical companies, Medscape plans to further expand its data and content offering for consumers and physicians. Recently, Medscape launched its first digital health partnership with GlaxoSmithKline plc (GSK), which includes a resource center for asthma education and disease management. Warren Siddall, GSK Director of Media Services, who has worked with Barnathan for twenty years, commented on his appointment, saying ``Dan is a high profile leader in the television and media sales business who is well respected by peers and business associates. I look forward to our continued relationship and his success at Medscape.''
``Dan's ability to craft deals and partnerships that move his client's business forward is unmatched in the industry. He anticipates change and delivers appropriate solutions that meet a client's needs,'' concluded Jon Mandel, co-managing director of MediaCom, the Agency of Record for GSK and Pharmacia. Within the healthcare industry, Dan's strong media relationships also include Procter & Gamble, American Home Products, Johnson & Johnson, Bristol Myers-Squibb, Pfizer and Novartis.
During his tenure at ABC, Dan held many executive level positions. Most recently, Barnathan was senior vice president at ABC-TV/Disney Kids Network. In that capacity, he was responsible for launching the integrated sales, marketing and promotional efforts for the Disney Kids Network, which includes ABC-TV Network, Buena Vista Syndicated TV, Disney.com, Disney Adventures magazine, Radio Disney and Disney Kid cable networks. Previously, as senior vice president of network sales for ABC-TV, Barnathan was responsible for ad sales for children's, daytime and news programs, where he helped develop Internet and e-commerce strategies with ABC's Internet subsidiaries including ABC.com, ABCNews.com and Disney.com. He also launched the sales effort for SoapNet, a 24-hour soap opera channel, expanding the network's revenue and new business opportunities.