There are five "emotional points" every Web site—including meeting sites—must hit to ensure it makes an emotional connection that will engage users and consequently make them more likely to buy what you’re selling. So said Philippa Gamse, a Web expert and speaker on all things techie, who teamed up with Annie Jennings of Annie Jennings P.R. to put on a free teleconference this afternoon titled, "Emotionally Connected Web sites." The five points are: 1. Recognize. The site needs to make the ...

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