You have to arm yourself with knowledge about how the airlines work if you want to get the reasonable airfare you need to get your attendees onto a plane to your meeting because, as Mark Burton, PhD, director of the Center for Business and Economic Research at Marshall University, Huntington, W. Va., says, "The airlines are absolute masters at pricing. As an economist, I look at it as pure artistry. As a passenger who paid $800 and is sitting next to two people who paid $129, I’m altogether ...

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