Rio de Janeiro has changed its image, says Gerard Bourgeaiseau, Rio's secretary of tourism. Making comparisons to New York City, Rio's tourism representatives claim a very real about-face: The city is cleaner, safer, even more fun. More fun in the city that created Carnival? That might just be. A new mayor came into power in Rio on January 1, 1997, with a focus on tourism. He helped created a new slogan, Rio Incomparable, but, more importantly, improved the city's infrastructure for ...

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