Darryl Hartley-Leonard, the inimitable chairman and CEO of PGI, Inc., visited The Motivation Show in Chicago last week to share one of the show’s more newsworthy announcements: Washington, D.C.–based PGI has split into two distinct brands. PGI—The Strategic Events Agency, will provide creative, production, exhibition, meeting management, and interactive services. Destinator by PGI will represent "the logistical side of the business" with destination management services. Destinator by PGI DMCs are located in 24 cities in North America and Europe; the newest office is opening in October on Maui. The Strategic Events Agency headquarters will remain in D.C.
The separatebrand, said Hartley-Leonard, was launched in response to feedback from both clients and PGI employees--the company has more than 350 full-time employees and 2,000 on-call event and communication professionals--and "will bring clarity to what PGI does." He said the dual branding will help PGI provide product consistency, adding that "sometimes consistency is even more important than excellence." PGI was founded in 1990 and between 1993 and 1999 acquired seven destination management companies, four production companies, and five meeting management companies.
Destinator by PGI has also launched an e-newsletter at its Web site that includes detailed information about major meeting and incentive travel destinations around the world. The free newsletter is available at www.pgidestinator.com
As to the future, Hartley-Leonard sees "a buzz starting up in the hospitality industry again," and predicts a positive up-tick in the travel industry overall in the next 24 months. His goal for both PGI brands is to grow 15 percent to 20 percent per year over the next five years.