Sick of sponsoring cold convention breakfasts and busy coffee breaks? Veterinary Learning Systems of Trenton, N.J. wanted to build awareness of its new Web site and found an unusual--and fitting--sponsorship opportunity at the North Ameri-can Veterinary Conference held in January at the Orlando World Center Marriott. Tom McCabe, VLS's director of video and advanced media, had been planning on the usual: simply setting up a number of computers on the show floor to demo the new Web site. ...

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