Marge Anderson, associate director at the Energy Center of Wisconsin, moved her 1,000-attendee annual Better Buildings: Better Business Conference to Kalahari Resort and Water Park in Wisconsin Dells, Wis., in 2005, because she thought it would boost attendance. It did—by 25 percent. “Registration fees are my main revenue, so that was our primary driver,” Anderson says. But that’s not why she now has the property booked every year through 2016. “We have stayed because they tackle more ...

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