Shawna Suckow, CMP, launched SPIN as a LinkedIn group in October 2008 as a place for her senior meeting planning friends to network. It now has 2,000 members and has hosted 40 live events in 14 cities.
You might call Shawna Suckow, CMP, an accidental association executive. She launched a LinkedIn group in October 2008 as a place for her senior meeting planning friends to network, and in a moment of inspiration, gave it a catchy acronym—SPIN (Senior Planners Industry Network)—and laid down a couple of key ground rules: The group would be exclusively for planners with at least 10 years of full-time planning experience, and membership would not be open to suppliers. The formula has been an ...
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