New York–based McVeigh Associates and Vancouver–based PRIME Strategies have created a strategic joint venture, MVP Global Event Management. MVP refers to “most valuable partner,” the principals say.

PRIME Strategies is an incentive travel, conference, hospitality, and event management company, whose programs range from the G8 Summit, International Conference on AIDS, and Winter Olympics to Crystal Award–winning incentive events. President and CEO Jonathan Buchwald founded PRIME in 1991.

McVeigh Associates has been a CMI 25 company for seven straight years, with Fortune 500 clients in industries ranging from pharma to automotive to financial services. It is known for its technology and strategic meetings management expertise.

The MVP agreement allows each company to extend its geographical reach and and creates an enhanced suite of event management services for clients.

“Because of the core strengths of both our companies, we believe we can offer something unique in the marketplace,” said Frank McVeigh, president and CEO of McVeigh Associates, which was founded in 1990. “We are increasingly being asked for global meeting and incentive travel strategies from our key clients. MVP offers us a tangible way to deliver to the most demanding expectations in each country.”

The announcement comes with two appointments: William (Bill) Callahan, former vice president of sales for BCDM&I, as the new director of sales, based in St. Louis, and Mark Jarrell, vice president of North American sales, based in Chicago.