As part of the new strategic experience mapping process for Liberty Mutual Insurance’s high-profile events, meeting owners are asked key questions, all designed to discover what they want attendees to think, feel, act, and do as a result of the meeting. These include: • What emotions does your audience need to feel by attending this event? • What opinions do you need attendees to form during this meeting? • What do audiences need to do at the event in order to be ...

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