Benchmarking: Learning How You Rate
Liberty Mutual hired George P. Johnson Experience Marketing—and Experience Marketing Strategy Global Practice Leader David Rich—to benchmark its meeting department, identifying best practices and areas for improvement. The 18-month data-gathering process included: 1. Interviews One-on-one interviews with the 13 members of the company’s meeting department; more than 50 face-to-face interviews with key meeting stakeholders, including leaders of the company’s strategic ...
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