Because webinars are relatively easy to produce, inexpensive to host, and bring geographically far-flung participants together with the click of a mouse, they have become ubiquitous in the world of continuing medical education. But when poorly designed and executed, they run the risk of failing at the very thing they are designed to achieve—changing behavior. A disembodied voice accompanying a deluge of uninteresting slides becomes an open invitation for participants to check e-mail, ...

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