“Our goal is always for attendees to come out of a meeting different from the way they came in,” says Kathleen Moore, global event manager, JP Morgan Treasury Services, part of J.P. Morgan Chase & Co. in New York. To achieve this at the roughly 20 global events she plans yearly for company clients, Moore applies adult-learning principles, theatrical techniques, and lessons learned from her 11 years of meeting management. For example, Moore says, conventional room setups aren't usually ...

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