Afficient (www.afficient.com), a new event registration application service provider, offers event organizers a "hassle-free registration service," says Laura Fischer, marketing manager. Founded as an online service for registering athletes for sporting events, Afficient charges a fee per transaction (for event registration) and small setup fees to create a Web site for the event. "Our service is seamless and in the background," says Fischer. "We offer confidentiality, security, and ...

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