Last year, Fargo, N.D.-based Great Plains Software held eight meetings across the country to introduce its e-commerce products to potential customers. The sessions were all well-attended. The Seattle meeting, however, threatened to explode at the seams. A week or so in advance, 200 people had registered for a morning event that had been planned for half that number. Despite her budget constraints, Janice Harter, U.S. marketing programs manager for Great Plains, saw no way out except finding ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock thePrinter-friendly, you'll also gain access to exclusive premium content.

Already registered? here.