When it worked, it worked,” says David Larkin, CEO of TSNN.com, prime mover behind Expo Tech Expo, the world's first online, 3-D trade show for the event industry. Held September 20 and 21, Expo Tech Expo was an attempt to recreate the look and feel of a real trade show on a computer screen. Attendees used avatars — generic screen representations of themselves — to navigate the Web site. There were exhibit halls to “walk” through, exhibits to visit (clicking on a virtual booth usually opened ...

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