An old company (Baudville Inc., a 17-year veteran of the recognition products business) with a new Web site, www.baudville.com, makes sending thank-you and congratulatory notes as easy as following an impulse. Two things distinguish Baudville from other Web-based greeting card services. The first is that it sends cards directly through e-mail; recipients are not directed to a Web site to view the card. In fact, recipient Internet access is unnecessary. The second is that Baudville is dedicated to the recognition business. Its card designs aren't jokey; they're meant for business-to-business or employer-to-employee communication. Versions are available that arrive as reward coupons.

Based in Grand Rapids, Mich., Baudville also markets a software product called Award Maker 2000 from its site. It comes with a selection of border graphics, seal graphics, and fonts for printing award certificates. Another package, Recognition FUNdamentals, provides certificate layouts, coupon graphics, and fonts. An online catalog offers a multitude of printed forms and such meeting necessities as tent cards, badge holders, badge stock, folders, frames, snap-together buttons, and stock for printing event tickets.