"These days, it is as important for me to find a spot on the golf course where NBC can put a camera as it is to find sleeping rooms," said Ed Simeone, CMP, meetings and events director with EMC Corp., a data storage systems supplier based in Hopkinton, Mass. "My company believes in events as a sales and marketing tool." Simeone's comment arose during a roundtable discussion at Sonesta Hotels and Resorts' annual Meeting Planner Advisory Board meeting, held May 29 to 31 at the Sonesta Beach ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock thePrinter-friendly, you'll also gain access to exclusive premium content.

Already registered? here.