What to do when you're 10,000 rooms short? Float in some new ones. So why did Computer Associates International, the Islandia, N.Y.-based computer software giant, deliberately alter its schedule so it would be in town at the same time as the New Or leans Jazz and Heritage Festival? Usually big conferences try to schedule around public events. Ed Markowitz, vice president of marketing for CA and the man charged with producing CA World, shrugs. "Our clients make a time commitment to come," he ...

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