Viral marketing is much like the Tupperware parties of yesteryear, but with an Internet edge. Viral marketing, the digital form of word-of-mouth advertising, has quickly become a staple in the branding efforts of organizations large and small, from neighborhood restaurants to popular TV shows such as “The West Wing.” For savvy meeting marketers, it's a tool that can be quick, easy, and cost-effective. In short, viral marketing empowers loyal customers and members to spread your marketing ...

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