Disney Beeps the Media When nearly 2,000 media representatives descen-ded on Walt Disney World in Orlando in late September for the launch of its 15-month millennium celebration, the entertainment giant put on its creativity cap to come up with ways to delight its invited guests. Here's one winner: As guests arrived at Epcot's Future World for the opening night celebration, the staff placed a wide "Synapse 2000" bracelet on each guest's wrist and gave quick instructions about the alpha-numeric pager that was inside of it.
The silvery cloth wristband set a futuristic tone from the start and, more importantly, kept guests smiling throughout the evening. At intervals, the pagers would vibrate in unison, making a sea of people look to their wrists. The messages were mostly instructive, explaining, for example, that a ride had opened or that a dedication was about to begin, and were sometimes inspirational, with several quotes from Walt Disney transmitted throughout the evening.
The pager wristband idea, a first for Disney, was orchestrated in conjunction with sister company Vista United Telecommunications, which created the wristbands; MobileComm, which provided the paging service; and Motorola Corp., an Epcot sponsor, which supplied the hardware. The scheme can now be used for any meeting or event. Imagine the possibilities if your conference theme is synchronization.
For more information, contact Walt Disney World's group sales at (407) 828-4683.
What would it mean for your event if someone stole your laptop from your on-site meeting office? It might just be a major aggravation, or it could be a disaster. With the rise in laptop thefts, consider a cable lock, like the one pictured here from Kensington Microsaver, to deter--or at least discourage--a would-be thief. Lock slots are now designed into most new laptop computers, and the cable costs about $45.
For more information, contact Kensington Technology Group, San Mateo, Calif., (650) 572-2700, or visit www.kensington.com, where you'll find a complete list of computer manufacturers and models that incorporate the lock slot in their design.
For a great example of why real translators are needed (and a sure source of laughs), check out http://babelfish.altavista.digital.com/cgi-bin/translate. Put in text, and the site will translate it from English to the language of your choice. Then have it translate its translation back into English.
Translations to Go The English language may be king, but if you want to get your message out, you've got to talk in many tongues. A product launch road show that's traveling to 16 cities around the globe may be dealing with a half dozen or more languages along the way. One professional translation company, 4Translation, Inc., Highlands Ranch, Colo., has built a Web site that makes adapting your meeting support materials that much easier.
At www.4Translation.com, potential clients can submit their electronic documents and within minutes receive detailed pricing and delivery information for a translation job. If you decide to work with 4Translation, your document can be submitted in PDF format. The company will convert it to RTF for efficient language translation and return the document as a PDF file for review and approval. Desktop publishing will be completed in native file application. Documents may also be faxed.
Despite its high-tech approach to client communications, 4Translation does not provide machine translation. All of the language translations are completed by native-speaking professional linguists, who are selected based on a project's subject matter. Clients can select services from draft translation to publication-quality language translation to desktop publishing. The 4Translation Web site has a comprehensive FAQ area that explains the company's procedures and the differences between various translation methods
For information, contact the company at (888) 777-9531.