I'm sure you've heard the advertising slogan "Work the Web." And I'll bet you've also heard consultants and others wearing out the phrase, "Web-enabling your business." Just in case you're wondering how to put these elusive ideas into practice, let's look at an organization that integrates its operational procedures with its marketing through creative use of the Web. The International Oracle Users Group-Americas (IOUG-A) is an independent, nonprofit association of computer industry ...

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