Jason E. Chudnofsky, president and CEO of ZD Events (producer of Comdex) in Needham, Mass., once said that he would worry about the impact of the Internet on live trade shows when the virtual honeymoon had replaced the real thing. During his speech at the recent Society of Independent Show Organizers (SIS0) Executive Conference in Houston, Chudnofsky admitted he has changed his mind. "If you don't embrace the Internet--this new, tremendous asset--it will become a competitor to you, and your ...

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