Sandra Chipchase, CEO of Australia's Melbourne Convention & Visitors Bureau, welcomed the Victoria Labor Government’s announcement in October of two construction projects that will support the meetings and events industry. A new regional conference center is going up in Marysville, while the Melbourne Convention and Exhibition Centre will be expanded.
“As the highest-yielding sector of the tourism industry, business events, such as conferences, meetings, and exhibitions, attract tens of thousands of visitors to Victoria each year, injecting millions of dollars into the State’s economy,” Chipchase said. “With so much competition within the conference market worldwide, having state-of-the-art infrastructure that can accommodate events of varying scales is essential.”
MCEC’s 129,000-square-foot expansion will accommodate bigger conferences as well as meetings that require more exhibit space. The as-yet unnamed Marysville conference centre, Chipchase added, “will provide an attractive option for meeting and event organizers wanting to incorporate leisure activities into delegates’ schedules, with the region offering numerous wineries, gourmet restaurants with local produce, and spectacular parks and gardens.”