Need to get serious about proving the value of your meetings? We’ve got three great resources where you can find comprehensive measures that go beyond the post-event survey.
- The When you’re ready to dig deep, sign up for the five-day certification program in The ROI Methodology, developed in the 1970s by Jack Phillips, PhD., and adapted more recently for meetings and events. The methodology can assess meetings from a basic level (what did participants learn) to the most complex level (what was the company’s financial gain). Institute:
- MeetingMetrics: This software and consulting company offers tools and templates. Create comprehensive surveys to measure “ROE” (return on event, defined as behavioral changes in attendees) and ROI (the financial gain from a meeting). Ease of use and flexible reporting options are major benefits. The ROI measurement guidelines are based on the Phillips ROI Methodology.
- The Incentive Research Foundation Master Measurement Model of Employee Performance: Newly revised, the report includes case studies and steps to assess incentive program ROI.