Need to get serious about proving the value of your meetings? We’ve got three great resources where you can find comprehensive measures that go beyond the post-event survey. The ROI Institute: When you’re ready to dig deep, sign up for the five-day certification program in The ROI Methodology, developed in the 1970s by Jack Phillips, PhD., and adapted more recently for meetings and events. The methodology can assess meetings from a basic level (what did participants learn) ...

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