What is the key driver of event growth? Design, according to keynote speaker Michela O’Connor Abrams, who will kick off the Exhibition and Convention Executives Forum, May 29 at the JW Marriott Washington, D.C. Abrams, president of San Francisco–based Dwell Media, will demonstrate how design has played a key role in the rapid growth of Dwell on Design, the event she founded in 2005, and how unimaginative design can diminish an event’s value. “Good event design ...

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