Know your audience. Focus on content that matches your group's needs, demographics, and interests. Make online content compelling. The most critical element required for your virtual event's success is having interesting, engaging, educational content. Keep it personal. Kick off your virtual event or trade show with a welcome — from one of your officers, for example. Invite a well-known expert to deliver a keynote. Encourage interactivity. Integrate text chat into virtual exhibits, ...

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