The average exhibitor in the United States will exhibit at 12 shows this year, down from 14 in 2008, according to a new study by Skyline Exhibits, Saint Paul, Minn., and Tradeshow Week. The white paper, “What’s Working in Exhibiting,” also found that more companies choose to save money by eliminating shows than by opting for smaller booths. About half (47 percent) said they would go to fewer shows and maintain their booth sizes, while only about a third (32 percent) said they would stick ...

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