Attendance numbers, demographics, qualified buyers, return on investment — it's the type of data that exhibitors want and it's what event organizers like Semicon are trying to provide through event audits. “We have a handful of very engaged exhibitors who had been skeptical of the accuracy of our visitor data and were unconvinced that trade show industry-accepted forms of validation were valid themselves,” says Gia Carunchio, senior director, global expositions at San Jose, Calif.-based ...

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