The Audit Bureau of Verification Services (ABVS), a subsidiary of the Audit Bureau of Circulations, last year launched a service providing independent audits of tradeshow attendance figures. Now ABVS's Expomark program is offering clients an ancillary service to verify the number of hotel room-nights used by attendees at particular exhibitions. "As long as the event organizer includes questions in the attendee survey on how many rooms each attendee booked, and how many nights he or she ...

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