Emily Rogers, senior vice president of Chicago-based IEG Advisory Services & Research, would like to see associations rethink the way they approach sponsorship opportunities by offering integrated sponsorships. Association Meetings spoke with her recently to find out how an integrated sponsorship overhaul can result in big increases in revenue. AM: Just how big is the sponsorship pie in North America? Rogers: Sponsorship spending in North America is expected to reach $16.78 billion ...

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