"The exposition industry is on a collision course with arts and entertainment," declares Charles Allen, the poetry-writing, piano-playing, 37-year-old president and CEO of American Exhibition Services, LLC, an exhibition marketing services company in Birmingham, Ala. Allen wants his company to be smack in the middle of "where marketing meets entertainment." He believes people come to shows for three reasons: "to do business, to feed their minds, and to have an entertaining experience." But ...

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