Geralyn Mason needed easels for a convention in October, but the sales staff at the Mainz, Germany, Hilton didn't understand. “I drew a picture to help them grasp what I needed,” recalls Mason, vice president of meetings and expositions for Springfield, Mo.-based Students in Free Enterprise. In the end, she scoured the country to collect 27 rented easels for the SIFE World Cup, a competition with 600 attendees from 30-plus countries. After experiences like this, Mason and other veterans of ...

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