SmithBucklin executive Brad Weaber, CMP, is leaving the association management company to join the New Orleans Convention and Visitors Bureau as executive vice president, a newly created position. Weaber’s hiring is part of a strategic reorganization of the bureau.
Weaber has been with SmithBucklin since 2009, serving as the executive vice president of the Event Services Unit in the Washington, D.C., office. Prior to that, he spent 18 years with meeting planning company Experient and, as it was formerly known, Conferon.
Weaber, who begins his new job August 1, will work with CVB President and CEO Stephen Perry, the board of directors, and the new vice president of convention sales on a strategic initiative to re-engineer and enhance the value of the CVB. Weaber will have authority over all convention and meeting personnel and programs, and will work to enhance the CVB’s partnerships with corporations and associations. He will based in Washington, D.C., but will divide his time between New Orleans, Washington, D.C., and travel to various parts of the country.
The CVB is currently engaged in a national search for a vice president of convention sales, who will supervise the day-to-day operations and management of the 35-person national convention sales and services team. The new hire will replace 31-year veteran Nikki Nicholson Moon, who is retiring this summer.
“Brad Weaber is one of the most respected meeting professionals in the nation and a true rainmaker in our industry. His innovative ideas, strategic thinking, and invaluable breadth of customer and marketplace experience will make New Orleans an even more competitive destination for meetings and conventions and add enormous value for our customers,” said Perry. “We have all had the pleasure of working with Brad and are thrilled to have someone of his caliber, intellect, and execution history join our team. We look forward to our partnership in inventing the new CVB model for the rapidly evolving meetings market.”
Weaber called it an honor to join the NOCVB. “It is impressive to see the dynamics of the city, the innovations, the stunning proposed infrastructure enhancements, and the industry coming together over the past few years like never before,” he said. “I look forward to working closely with Stephen, our new VP, and the entire hospitality community to create a new national industry model in New Orleans.”