Experience Columbus, the convention and visitors bureau of Columbus, Ohio, has launched an unusual new marketing campaign—you might be even call it counterintuitive. Unveiled at the ASAE annual convention in San Diego (August 16-19), the campaign doesn’t focus on what the city has to offer; instead, it hones in on what it doesn’t have to offer. “We don’t have pyramids in Columbus,” reads the slogan, with a picture of a pyramid with an X through it. Below, it reads, “But everything you’d ...

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