The American Library Association has gotten a boost from an unlikely source β€” Oprah Winfrey. The ALA formed a partnership with the talk show queen's book club, and ever since, the number of member organizations has almost doubled. β€œIt has been a big factor in helping us increase our membership,” says Gerald Hodges, associate executive director of marketing and communications at the ALA. Here's how it works: The publisher of each Oprah Book Club selection donates β€” at the request of Winfrey ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Printer-friendly, you'll get exclusive access to a large archive of premium content.

Already registered? here.