Let's reinvent the association meeting! OK, I accept that those words probably don't set your blood on fire to get out there and start tinkering. Reinvention is nowhere near as sexy as, say, innovation or creation, is it? Yet I would argue that reinvention is going to be the thing that will pull associations — and everyone — out of our recessionary rut. I know, when you think of reinvention, likely the first thing to pop into your mind is “reinventing the wheel,” and that's nothing to ...

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