For many associations planning their annual meetings, events, shows, or conferences, cost-cutting and related quick fixes may seem like the most prudent responses to the current economy. But in the end, such actions may end up doing more harm than good if they impair an association's ability to serve its members and other core constituents. In addition, such short-term fixes can create even greater long-term problems. Instead, pause for a moment and take a step back. Ask yourself, your ...

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