Start with a Plan Know exactly what you want. What is it about the spa experience that you want to share with your attendees? Is it the location, the reputation of the spa, a trademark treatment? Not every spa offers every amenity — and you might not be interested in every amenity that is offered. Do Your Homework Know the value of your business. Has the spa recently been written up in travel journals or featured on television? More importantly, have its competitors? The more the spa ...

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