What better setting to kick off a meeting with the theme of “authenticity” than one of the most original ballparks in the world? For the ninth annual thinkAbout conference, sponsors Joe Pine and Jim Gilmore, co-founders of Aurora, Ohio-based Strategic Horizons and authors of The Experience Economy, took 120 attendees to Camden Yards, home of the Baltimore Orioles. The three-day event (September 12 to 14) focused on experiential marketing and the growing importance of authenticity. Since ...

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