The average company allocated 34 percent of its marketing budget to exhibitions in 2009, down slightly from 36 percent in 2008, according to a new study by the Center for Exhibition Industry Research, “The Spend Decision: Analyzing How Exhibits Fit Into the Overall Marketing Budget.” The study, which polled 236 marketing executives, also revealed that 53 percent of respondents are exhibiting in fewer shows in 2009 than they did in 2008. For 2010, 39 percent said they would participate in ...

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