Exhibition organizers can increase their exhibitors’ return on investment by taking a few tips from supermarkets and department stores. The design of exhibit floors and booths can have a dramatic impact on attendee traffic and behavior, explained Mike Cooke, chief executive officer, DMG World Media, Braintree, Mass., during a presentation at the recent Exhibition and Convention Executives Forum in Washington, D.C. By taking a cue from how retailers engage customers, exhibition organizers ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock thePrinter-friendly, you'll also gain access to exclusive premium content.

Already registered? here.