To attract more attendees to book inside the block, event housing company onPeak, Chicago, has just come out with a free tool that allows client organizations to easily post a list of contracted hotels on any Web page, including their event sites, Facebook pages, blogs, and meeting registration pages. The strategy, says Dahlia El Gazzar, vice president of marketing for onPeak, is to “get participants where they hang out” online, whether that’s Facebook, an association ...

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