As companies cut back on marketing budgets in these still uncertain economic times, marketers face increasing pressure to justify their investment in exhibitions as well as other vehicles, explained a panel of experts at the Exhibition and Convention Executives Forum, May 30 in Washington, D.C. The session, “The Value of Face-to-Face Marketing,” was streamed live to an online audience, a first for ECEF. Panelist Bob Liodice, president and CEO at the Association of National ...

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