At the Exhibition and Convention Executives Forum, held last spring in Washington, D.C., two trade show experts — Skip Cox, president and CEO of Exhibit Surveys, Red Bank, N.J., and Michael Hughes, associate publisher and director of research services with Tradeshow Week, Scottsdale, Ariz. — took a look at how some of the industry mega-trends could play out. Or not. Here's some of what they had to say. Trend: Competitive Landscape Changes The qualitative value of experiential marketing ...

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