What better setting to kick off a meeting with the theme of “authenticity” than one of the most original ballparks in the world? For the ninth annual thinkAbout conference, sponsors Joe Pine and Jim Gilmore, co-founders of Aurora, Ohio-based Strategic Horizons and authors of The Experience Economy, took 120 attendees to Camden Yards, home of the Baltimore Orioles. The three-day event (September 12 to 14) focused on experiential marketing and the growing importance of authenticity. Since ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Printer-friendly, you'll get exclusive access to a large archive of premium content.

Already registered? here.