Use global/international sales offices (GSO/ISO) Most GSOs receive specials or promotional offers from their hotels on a weekly or monthly basis. Ask, “What promotions are some of your hotels running?” Your GSO is a wealth of knowledge because GSOs have an overview and know where value will be found. For example: Say you need a city that has direct flights from the United States and that also offers a four-star hotel at the budgeted room rate of $175. Seems impossible? There are many ...

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