I've spent more than 30 years helping organizations market meetings. While most are adept at planning and conducting meetings, few market them properly. If you put your soul into what promised to be a real blockbuster convention, but nobody showed up, chances are your marketing plan — if you even had one — failed. Here, briefly, are the five mistakes I see over and over: Confusing good looks with good marketing Turning to a graphic designer to solve your marketing problem is like taking ...

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